Beer sales over the July 4th holiday weekend came in stronger than previously expected, prompting distributors to raise their outlook for the remainder of the year and fueling renewed optimism around Constellation Brands (STZ). Anheuser-Busch InBev (ABI) also posted a solid performance during the period, though one brand under its adult beverage umbrella remained a clear laggard. Unsurprisingly, it was Bud Light, still struggling to recover for reasons that need little explanation.
In the latest iteration of Goldman’s Beverage Bytes survey—covering 40 beer distributors and 125,000 retail outlets, or about 25% of all U.S. alcohol-selling locations—analysts led by Bonnie Herzog found that, although expectations were tempered heading into the holiday weekend due to soft scanner data, an uncertain macro environment, and weak Memorial Day trends, favorable summer weather trends across the Lower 48 during the July 4th holiday (which fell on a Friday) helped drive surprisingly strong beer demand.
Bud Light’s consumer base was typically white, male 20 somethings. That’s like trying to get lions to eat plants! LOL!!! They deserve to FAIL!
tranny fluid!
Who cares? I think they got what they deserved!