Elon Musk’s America PAC has opened its 2026 midterm ad campaign with a barrage of ads centered on trans issues. Musk has reportedly authorized the PAC to spend more than $100 million this cycle and is targeting four Democratic Senate candidates in competitive races: Sherrod Brown in Ohio, Josh Turek in Iowa, James Talarico in Texas and Mary Peltola in Alaska.
They are running online and across streaming platforms, marking the first coordinated trans-focused push of the cycle from a major Republican-aligned outside group.
According to AdImpact, the firm that tracks political ad spending, trans issues have been a minor theme in GOP Senate advertising so far this cycle. America PAC’s opening salvo changes that calculus, and it arrives as Republicans navigate a difficult midterm environment, with voters across party lines angry over the Iran war and the high gas prices that have followed it.
Economic concerns dominate what voters tell pollsters they want candidates to address. Trans and LGBT issues barely register on those same surveys.
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