Ocean City tourism officials say hotel lodging data improved in June, despite a drop in bookings and revenue earlier in the month.
On Tuesday, Bill Obreiter of Zartico – the city’s data research firm – updated members of the Ocean City Tourism Commission on lodging performance in June and provided booking data for the upcoming months.
When compared to June 2025, chain hotels reported declines in three of the four data points – revenue per available room, paid occupancy and measured revenue – while numbers for vacation rentals were up across all categories.
Breaking down the data, revenues were down 2% for hotels and up 40% for vacation rentals, while paid occupancy dipped 8% for chain hotels and jumped 12% for vacation rentals. Average daily rate (ADR) was $316 for chain hotels and $360 for vacation rentals.
“When those numbers get very, very close, it’s a tough sell for hotels versus a larger vacation rental unit,” he said.