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‘Colorful’ sign deemed too much

The Berlin Historic District Commission unanimously approved revised signage for a new downtown business after owners agreed to tone down the original exterior design.

The commission voted last week to approve signage and door graphics for the art studio Colorful Encounters, located at 18 Williams St., following revisions made in response to commissioners’ concerns raised during a previous meeting.

Owner Michael McClimans said the business replaced its originally proposed colorful hanging sign with a more traditional black-and-white version featuring an old-fashioned design.

“We modified the front because the colorful sign we had for our logo wasn’t acceptable,” McClimans said. “I designed one that is old fashioned.”

Commissioner Mary Moore praised the revised hanging sign.

“It really pops,” Moore said. “Something about white on black, it really gets your attention and it’s quite nice.”

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