Salisbury, MD (Wicomico County) — The Wicomico County Executive Administration, in partnership with Salisbury Wicomico Economic Development, will attend the 2026 ICSC Conference, one of the premier global events for retail real estate and economic development professionals.
The conference brings together developers, national retailers, site selectors, and economic development leaders from across the country, providing a unique opportunity to showcase Wicomico County as a prime destination for business investment and growth.
“Attending ICSC allows us to put Wicomico County on the map in a very direct and impactful way,” said County Executive Julie Giordano. “This is where relationships are built, deals are initiated, and communities like ours can compete for high-quality retail, dining, and mixed-use development.”
As part of this effort, the County will be actively promoting potential retail opportunities and gauging interest from nationally recognized brands all of which reflect the type of growth and amenities residents have expressed interest in seeing locally.
In addition, the County is encouraging residents to be part of the conversation. Community members are invited to share what stores, restaurants, and services they would like to see come to Wicomico County, helping guide recruitment efforts and ensure future development aligns with local demand.
Key Benefits to Wicomico County Include:
Business Recruitment & Expansion: Direct engagement with national and regional retailers looking to expand into new markets.
Job Creation: Attracting new businesses that bring employment opportunities for county residents.
Tax Base Growth: Strengthening the county’s commercial sector to support long-term fiscal health.
Strategic Partnerships: Building relationships with developers and brokers who influence site selection decisions.
Market Visibility: Promoting Wicomico County’s assets, including its strategic location, workforce, and quality of life.
Representatives from the County and SWED will participate in targeted meetings, networking events, and presentations aimed at highlighting available sites, redevelopment opportunities, and ongoing economic initiatives throughout the region. To maximize impact, the team will take a strategic “divide and conquer” approach—allowing representatives to cover more ground, attend multiple meetings simultaneously, and connect with as many potential partners and retailers as possible.
“Our presence at ICSC is about being proactive,” said Giordano. “We’re not waiting for opportunity—we’re going out and creating it by telling Wicomico County’s story to the people making real investment decisions. We do not like to see empty storefronts in our community, and we are committed to filling those spaces with businesses that serve our residents, strengthen our economy, and enhance quality of life.”
The collaboration between the County Executive’s Office and SWED reflects a unified approach to economic development, ensuring that Wicomico County remains competitive in attracting new businesses and supporting existing ones.
For more information about economic development initiatives in Wicomico County or to voice your requests, please contact Salisbury Wicomico Economic Development or visit their website.