The Super Bowl has always been about more than football, but rarely has the divide been this explicit. As the NFL prepares for Super Bowl LIX, the halftime show—long treated as a unifying spectacle—has become the latest front in America’s cultural standoff. With Bad Bunny announced as the official halftime performer, a parallel event is emerging that speaks to a very different vision of what that moment should represent.
Turning Point USA announced this week that it will host an “All-American Halftime Show” airing simultaneously with the NFL’s broadcast. Headlined by Kid Rock and featuring country artists Brantley Gilbert, Lee Brice, and Gabby Barrett, the alternative show is being framed as a deliberate counter to what organizers see as an increasingly politicized and culturally narrow entertainment industry.
The Turning Point USA half time show is only going to be on a few channels. I think I will be able to view on OAN.