Anheuser-Busch brand ends Constellation’s Modelo Especial reign that began in June 2023
Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data.
Executives credited its rise to the top, which included surpassing Modelo Especial, in large part because of its heavily capitalizing on the sports industry’s biggest events.
Anheuser-Busch Chief Commercial Officer Kyle Norrington told FOX Business that the beer, one of a slew of brands under the Anheuser-Busch InBev umbrella, became the NBA’s first-ever global beer sponsor, and is the official beer sponsor of the upcoming FIFA World Cup 2026 and LA 2028 games. It also garnered a more than 30-year partnership with the PGA Tour.
“This approach has turned Michelob ULTRA into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us,” Norrington said.
Circana, a company providing data to consumer-packaged goods companies, highlighted in its latest read that Michelob Ultra has claimed the top spot for the latest 52 weeks in retail channels. The beer has also claimed the top spot in bars and restaurants during that same period, according to data from NielsenIQ.
Beer flavored water.
Modelo goes great with ICE!
8:40 – that was pretty funny!?