Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans for a new logo that cut out its beloved “Uncle Herschel.”
The announcement was made a day after The Post reported that Cracker Barrel workers were upset with CEO Julie Felss Masino, claiming she gutted kitchen jobs, slashed hours to avoid offering health insurance, and now passes off frozen, microwaved food as “homestyle cooking.”
The backlash erupted alongside the chain’s logo fiasco, forcing an embarrassing reversal after customer outrage and even criticism from President Trump.
In a statement titled “Your Old Country Store is Here to Stay,” the chain assured customers that if their restaurant hasn’t been remodeled yet, “you don’t need to worry, it won’t be.”
What exactly is “woke” about the new logo? Anything new or different isn’t automatically “woke.”