Texas AG investigated company for removing dyes in Canada, Europe while keeping them in American cereals
After months of investigation and negotiations, Texas Attorney General Ken Paxton announced Wednesday that WK Kellogg Co. “Kellogg’s” will permanently remove toxic dyes from its cereals.
In a historic legal agreement, Paxton and Kellogg’s signed an Assurance of Voluntary Compliance (AVC), which certifies that the company commits to removing artificial food colorings from its cereals by the end of 2027.
While other companies have verbally committed to removing food dyes, Kellogg’s is the first to officially sign a legally binding agreement confirming that it will remove food colorings, according to Paxton’s office.