The UFC announced Tuesday a new sponsorship deal with Anheuser-Busch that makes Bud Light the “official beer partner of the UFC,” replacing Modelo. A source familiar with the terms not authorized to speak publicly told Yahoo Sports that the deal, which takes effect on Jan. 1, is worth in excess of $100 million.
The UFC had a previous sponsorship deal with Anheuser-Busch that expired in 2019. It was replaced by Modelo.
Anheuser-Busch has faced a boycott from conservatives and anti-trans groups because of its sponsorship of a transgender woman, Dylan Mulvaney. The move to sponsor UFC could be an effort to win back some of that audience.
According to Anheuser-Busch, the deal will give what it calls “meaningful brand visibility” to more than 700 million fans in 170 countries, as well as a worldwide television reach of 900 million TV households.
UFC CEO Dana White said in a statement released by the UFC he’s pleased to partner with Bud Light again.
Nice deal regardless of who drinks it.
Good luck UFC, you’re going to need it
Money bought UFC, but all the sweet sales going on for bud light will never win me back
Next up: Dylan Mulvaney as Ring Girl.
Pathetic.