You might have thought that every other American company that witnessed the downfall of Bud Light as the number-one-selling brand of beer in the country after the Dylan Mulvaney fiasco would have made it a point to inform their marketing department, that going woke is not a winning marketing strategy and would not be approved. But going woke does seem to be the latest fad in the marketing industry. The latest brand that is attempting insanity and expecting a different outcome is Dove Soap. Dove is not only facing a boycott, but its entry into the woke arena comes with some serious baggage.
Last month, Dove Soap began something called the “Fat Liberation campaign,” presumably an effort to encourage customers to accept and feel good about their bodies, no matter what they look like. Great idea, sounds good so far. The spokeswoman Dove has partnered with for this campaign is a woman named Zyanha Bryant. Bryant has a history that could be a real problem for Dove Soap. Bryant was a student activist at the University of Virginia and, most notably, a Black Lives Matter activist.
During the summer of 2020, BLM protesters were gathered on a partially blocked Charlottesville street. Morgan Bettinger, also a UVA student, began to drive down the street and then realized it was blocked off by a dump truck. Bettinger parked and started to walk down the street to see what was happening. As she passed by the truck, she had a brief conversation with the truck driver and made remarks to the effect of, “It’s a good thing that you are here because otherwise these people would have been speed bumps.” The comments were meant to praise the presence of the truck so no protesters would be hurt by any possible oncoming traffic.
WOKE GO BROKE !!!! DUGH When will they Learn !!!!
What is the name of Dove’s corporate parent?
‘Fat chance’ we’ll use any of their other products either!