OCEAN CITY – Resort officials this week received a first look at a marketing plan that targets workforce recruitment.
On Monday, representatives with BVK, the town’s advertising agency, presented members of the Ocean City Tourism Commission with ideas for a new workforce recruitment initiative. Tourism and Business Development Director Tom Perlozzo said the marketing strategy would address staffing needs as the resort continues to grow.
“We took a look at our marketing and advertising, and we heard everything from the private sector associated with workforce, both externally and internally,” he said. “We thought it might be a good opportunity for the experts to tell us what they’ve done in other jurisdictions and for us to consider the potential for a workforce recruitment marketing and advertising plan.”
Perlozzo told commission members this week workforce issues have plagued the resort for decades. He said those issues would only grow as the town builds its shoulder seasons and special events.
“The problem’s always been here about workforce. It’s never gone away and it’s going to continue to rise,” he said. “And as we get bigger and bigger as a town, with the events and the shoulder seasons, etcetera, we need a good workforce in place.”