Yuengling has launched limited-edition red, white and blue cans to support veterans in a timely marketing move that positions the brand to scoop up Bud Light’s ex-customer base.
In a statement released Wednesday, the Pennsylvania-based brewer announced the release of the patriotic can “with military nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program” to honor the nation’s heroes.
The cans, boasting a desert camouflaged print and Team RWB logo, made their debut on Yuengling’s Instagram page. “Our summer fit is back. Rock the Stars & Stripes with us,” the caption read.
Each can also boasts a QR code co-branded with Yuengling Lager and Stars & Stripes brand ambassador and American country music star Lee Brice. When scanned, the codes will allow beer drinker’s to watch Brice’s “More Beer” music video.
QR code scanners will also gain access to a virtual gift shop and will share more information about Yuengling’s July 9 free summer concert series, ticket giveaway to see Brice’s upcoming tour and ways to donate to Team RWB.
It is a good beer.
Anything but anheuser bush products
And this is how Budweiser dies. Downgraded and shunned – classic story of what NOT to do in marketing.
Bud Light is horse piss anyway. I feel left out because I cannot boycott something I wouldn’t drink even if it were free.