Rock music artist Kid Rock posted a video of himself shooting at cases of Budweiser beer, and it quickly went viral with millions of views.
The performer, whose real name is Robert James Ritchie, was apparently protesting against the beer brand partnering with transgender TikTok personality Dylan Mulvaney.
“Grandpa’s feeling a little frisky today,” said Ritchie on the video. “Let me say something to all of you and be as clear and concise as possible.”
He then fired numerous shots at several cases of Bud Light beer behind him.
“F*** Bud Light, and f*** Anheuser-Busch,” he added. “Have a nice day!”
The video has more than 26 million views despite his only having about a million followers on Twitter.
Mulvaney was chosen to contribute to the beer company’s March Madness marketing campaign and included a celebration of the transgender activist’s “365 Days of Girlhood.”
After the partnership sparked a public furor, a spokesperson for Anheuser-Busch defended the actions of the company in a statement to Fox News.
We conservatives love Kid Rock! budweiser is dead to me
Which local establishments refuse to ban Budweiser from their restaurants ?
Don’t know about you…beer is beer and if someone doesn’t want their Bud – I will gladly take it.
Reminds me of the protest Target days. I got so many deals for my family….. and that blew over pretty quickly.