The company says the higher prices will allow it to offer a wider range of merchandise
Dollar Tree Inc. is raising prices for good, the company announced on Tuesday, moving its price point higher by a quarter from the eponymous dollar.
The company notes that it has managed to hold prices at $1 for 35 years, including during inflationary periods. This decision comes after a testing process that began this past summer, and was introduced in September as part of a company transformation plan.
Dollar Tree DLTR, +9.17% says the customer response to the higher prices has been positive. And when Dollar Tree talked about the higher prices during its last earnings announcement in September, investors responded happily as well.
Still a bargain! My favorite store!
BOYCOTT !!!!!!