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In Early Ruling, Court Sides With PETA In Ad Case

BERLIN — The first round in a federal suit challenging the Lower Shore’s public transportation system’s denial of accepting advertising from an animal right advocacy group went to the plaintiffs this week as a federal judge issued a preliminary injunction.

In August, the People for the Ethical Treatment of Animals (PETA) filed suit in U.S. District Court against Shore Transit and the Tri-County Council of the Lower Eastern Shore seeking injunctions after the quasi-government entities denied their application to place advertising on Shore Transit buses. PETA then renewed its application this summer, asserting Shore Transit’s denial violated First and Fourteenth Amendment rights to free speech and expression.

When Shore Transit and its parent Tri-County Council did not respond the PETA’s second application, the animal rights advocacy group filed suit in U.S. District Court seeking preliminary and permanent injunctions against the transit system’s advertising policies. PETA desired to place ads on the buses which featured the slogan “No one Needs to Kill to Eat,” advocating the closure of animal slaughterhouses. Shore Transit denied the application, citing its policy prohibiting ads that are political, controversial, offensive, objectionable or in poor taste.

While the federal suit moves on, this month a federal judge issued a preliminary injunction against Shore Transit and the Tri-County Council of the Lower Eastern Shore, prohibiting the agencies from denying PETA’s advertising on the buses.

“Upon consideration of the plaintiff’s motion for preliminary injunction and the papers filed in support of and opposition to the motion, the court finds that the plaintiff has established a likelihood of success on the merits, a likelihood of irreparable harm, that the balance of equities tips in its favor and the public interest supports the issuance of preliminary injunctive relief,” the order reads.

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