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Newsom signs Law requiring Gender Neutral Toy Section at Large Retailers

California Governor Gavin Newsom (D-CA) signed a new law Saturday mandating that many large retail stores offer some toys in gender-neutral sections, a move advocates say encourages children to consider toys without taking into account gender stereotypes.

“This bill would require a retail department store that is physically located in California that has a total of 500 or more employees across all California retail department store locations that sells childcare items or toys to maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys,” reads the law.

It’s unclear how large the gender-neutral section has to be to satisfy the “reasonable selection” requirements.

The law will go into effect in 2024 and will bring with it a possible $250 fine for a first violation, and up to a $500 fine for each subsequent violation. The California state legislature suggests that the law may keep consumers from “incorrectly” believing that a given toy may be “inappropriate” for one gender and not the other.

“Part of it is to make sure if you’re a young girl that you can find a police car, fire truck, a periodic table or a dinosaur,” said state Assemblyman Evan Low (D-CA), who introduced the legislation, according to the Los Angeles Times.  “And then similarly, if you’re a boy, if you’re more artistic and want to play with glitter, why not? Why should you feel the stigma of saying, ‘Oh, this should be shamed’ and going to a different location?”

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5 thoughts on “Newsom signs Law requiring Gender Neutral Toy Section at Large Retailers”

  1. Speaking of California, let’s talk about how Salisbury under Mayor Jake Day is striving at all levels to be San Francisco east. Jake’s major accomplishments include bike paths that no one uses and cause accidents, a round about that the numerous relocated Haitians living in Pemberton Manor struggle to navigate, free-roaming chickens, and now efforts towards tiny houses for the homeless and urban butterfly gardens. All this while there were multiple shootings over the weekend and what looks to become a double homicide Monday in broad daylight Never mind the multiple armed robberies and burglaries in the past two weeks, none of which local media will cover in any depth for fear of offending the mayor who has threatened to cut them off for any bad press. Let’s ignore that the police department is in shambles so much so that they recently begged veteran commanders to apply for a senior leadership position only to hand it to the guy they had no confidence in and was beyond unqualified (Ryan Koerner) because no one wanted to work for the current administration in that capacity. They’ve painted BLM propaganda on public streets, pushed LBTGQ propaganda every chance they’ve gotten, lied about attendance at the Folk Festival, and ostracized and intentionally eradicated any opposition voice. Effectively mind you. Where is the media asking for the findings of how a six-figure theft happened under police chief Barbara Duncan (the report is done)? Where is the accountability for those in charge who allowed multiple criminals to go free due to their negligence? Where are the charges for malfeasance? How about the follow-up for the captain who lied and ordered subordinates to lie so that the police department could get re-accredidation? Has anyone asked CALEA if they knew about the unsecured property room and the lies? Nope. Salisbury has become a perfect little microcosm of the liberal ideal that is San Francisco… government can’t be questioned, it is retaining power through slight of hand and distraction, and it is ruining our community in a selfish power grab while refusing to acknowledge or deal with the important things that affect us all. Call Jake the next time you need a butterfly or a bike lane. When you need to not be robbed or killed, feel safe while shopping, or generally have a city you can be proud of, check elsewhere. San Francisco east is here to stay and no one will tell you. Look around and see for yourself or remain oblivious. It’s a personal, and voter choice.

  2. I bet he buys his toys in the little girls section. This way, he can pretend he’s looking at a truck, when he’s actually checking out Barbie.

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