The maker of meat alternatives announced Monday that its latest substitute will be sold in retail stores nationwide in October.
The new iteration of its meatless chicken uses faba beans as its protein source.
“We think it’s important to continue offering the consumer a diversity of proteins,” CEO Ethan Brown said in an interview. “You’ll see, in the coming years, we’ll come out with products that have different proteins altogether.”
Brown said the company is taking a cue from consumers’ existing shopping behavior. Grocery shoppers who eat meat typically buy a range of proteins, adding fish, beef and chicken to their carts.
“We’re trying to build out a plant-based option for consumers across the meat aisle — wherever they’re consuming something that is animal protein, we want to offer a plant-based version of it,” Brown said.
Why not just say what they will be plant tenders. Sounds like bunny food.
if its not meat can you call it chicken? or shout it say chicken flavored product?
and Chick-fil-A is on board
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