NBC’s storied “Today” was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years.
“It’s a total fiasco,” a longtime network news veteran with knowledge of the program’s inner workings told Fox News.
“The show has lost its role [as a] cultural touchstone,” the industry insider added. “There are obviously bigger industry trends at play but the show is a non-factor.”
“Today” averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News’ flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible.
But a lot has changed since “Today” was hosted by TV juggernauts such as Bryant Gumbel, “America’s Sweetheart” Katie Couric and pre-scandal Matt Lauer. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and “Today” lacks the cultural relevancy it once possessed and rarely makes news as a result.
Today is so yesterday.
Comcast ruins everything it touches.
CBS, NBC, ABC and CNN are all flops their news is biast and they only cover new for the DEMS and Woke. I remember during the riots the first of the year their were buildings burning, stores being looted, cars over turned and citizens being attacked while their news reporters were saying the demonstrations were mostly peaceful while all the above was happening right behind the reporters and cameras were taking it all in. Do you not believe their lying eyes and voices?
Do what I do and watch Fox and Friends in the morning.