I’m sure you’ve heard the phrase, “Get Woke, Go Broke.”
In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.
In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”
And by ‘less white’ they mean subservient. They don’t mean be more sensitive.
When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it.
When you sell sugar water that has no value other than making Americans fat this is what you should expect when people wake up and realize they are not beholden to COKE. I wish MLB and Corp America would keep their mouths shut. Now they will learn the lesson of what happens when you take a stand and the consequences that can follow.
This puts a new spin on “It’s the real thing”.
It’s time for those sponsored by the woke joke to
declare their allegiances: support the far left by
accepting their bribes and hush money, or let
the the truth prevail.
And all these companies in one way or another will pay the price for their miscalculated marketing. While a few are very vocal about their wokeness there are far too many others who see all this wokeness as nonsense and will not tolerate it for much longer.
Fine them Out of Business !!!!! Illegal Discrimination against Whites !!!!! What a Brand !!!
Make ALL the WOKE companys go BROKE !!! SOLVED
Stupid companys Only Hurting Themselves , Not Anyone Else !!!!!
How many Millions did that stupid move cost the company ??? Dugh
Plenty of WHITE men made this company , by slaving away every day & night on their delivery trucks for years !!!!