Tampon brand Tampax sparked a firestorm on social media after it said that “not all people with periods are women.”
The company, owned by Procter & Gamble, shared the message on Sept. 15, but it has recently sparked fierce debate and gone viral — with some bashing the company for alienating biological women.
“Fact: Not all women have periods,” the tweet says. “Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed!”
Tampax included the tags #mythbusting, #periodtruths and #transisbeautiful.
But the tweet prompted some women to boycott the brand.
“This ad is misogynistic and advocates erasing women. So goodbye 4ever!!!” one critic wrote.
Others slammed the message as “anti-woman.”
“I’m genuinely interested to know who at @Tampax thought it might be a good idea to gamble your entire client base (Biological Women) against this anti-factual and anti-woman, virtue vomit,” another critic said.
Meanwhile, others praised the company for being inclusive of the trans community — and blasted those who took issue with the message.
Gag gag puke puke…vomit…
Just when you thought you purchased stock of a company that couldn’t go wrong.