Coca-Cola is planning to kill off 200 drink brands, which account for about half of its portfolio, as it works to return to pre-coronavirus levels of growth.
In a bid to better weather the pandemic, the company plans to shift focus onto brands “that can be scaled to drive profits for the long term,” CEO James Quincey said during an earnings call Thursday.
The streamlining is taking place during a rough stretch for Coca-Cola and almost all companies that cater to social events. Half of Coca-Cola’s sales come from stadiums, movie theaters and other places where people gather in large numbers — venues that have been closed in an attempt to curb the spread of COVID-19.
As it reshapes its portfolio, the company expects to offer “approximately 200 master brands” while phasing out some products.
The company had already disclosed that it would be retiring underperforming products, including Odwalla, Tab diet soda and ZICO coconut water, Coca-Cola Life and Diet Coke Feisty Cherry, as well as regional offerings such as Northern Neck Ginger Ale and Delaware Punch.
Joke-a-Cola has had it’s day, since 1981 when it Screwed Up
Big Time & LOST it’s Origional Formula !!!
Sodas are also Bad for one’s Health & even the Schools
kicked them Out !!!
Rotton drinks are a thing of the past !!! See Ya !!!
Great more shelf space for Pepsi products!