It Looks Like David Hogg’s MyPillow Rival Is Going Nowhere Fast

Good Pillow, the supposed liberal rival to MyPillow set up by anti-gun activist David Hogg, has been good for plenty of things — most of them involving laughs at Good Pillow’s expense on Twitter.

My favorite moment came after the company announced anti-gun activist Brandon Wolf had been added to Good Pillow’s “activist advisory board.”

“Brandon has years of experience in organizing for gun violence prevention, LGBTQ rights and he’s also just an awesome person,” Hogg tweeted.

Of course, it was always assumed making pillows was secondary — perhaps even tertiary — for Good Pillow. In fact, most people have forgotten about it by now.

The Newsweek article was published on Feb. 10. Here was a part that readers probably should have taken a bit more notice of: “A search of the U.S. Patent and Trademark Office database does not reveal any new company being registered under the name Good Pillow or a variant.”

That’s something you should probably do if you want to build a brand. However, a day later, the name was registered — just not by Hogg or LeGate.

“A subsequent search of the U.S. Patent and Trademark Office database reveals that on February 11, a day after the heads up provided by Newsweek, that ‘Good Pillow’ was indeed registered by a Mr. Robert Holland of North Carolina,” the Media Research Center reported Saturday.

“Congratulations, Bob! You might be the only person who ends up making money from ‘Good Pillow.’”

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