For decades, the Super Bowl halftime show has functioned as a kind of cultural coronation. Whoever stands on that stage isn’t just performing. They’re being anointed by the NFL, the entertainment industry, and the entire media machine as the voice of America for that moment. Even if the show doesn’t appeal to everybody.
For decades, the Super Bowl halftime show has functioned as a kind of cultural coronation. Whoever stands on that stage isn’t just performing. They’re being anointed by the NFL, the entertainment industry, and the entire media machine as the voice of America for that moment. Even if the show doesn’t appeal to everybody.
President Trump wasn’t impressed by the non-English-speaking halftime show.
And until now, there’s never been a real alternative.
But this year, that changed…
While the official halftime broadcast featured Bad Bunny performing in Spanish to a global audience, Turning Point USA quietly launched a parallel show online, headlined by Kid Rock. It was a fully produced, competing cultural event… and the numbers are staggering.