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Target mandates employees smile and make small talk in bid to lift holiday sales

Target wants its employees to spread some holiday cheer — whether they like it or not, according to a report.

The Minneapolis-based retailer issued a new directive mandating in-store workers smile and make eye contact and either greet or wave to any shopper that comes within 10 feet, according to Bloomberg News.

If a customer steps within four feet, then the service rep is instructed to ask whether they need help or how their day is going, the new guidance said.

Target wants its employees to spread some holiday cheer to customers in hopes of boosting sales, according to a report.Christopher Sadowski

Major retailers like Walmart and Disney have long used similar customer-greeting rules that require employees to smile, make eye contact and offer assistance when guests come within a set distance.

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10 thoughts on “Target mandates employees smile and make small talk in bid to lift holiday sales”

  1. No need for that, I myself go into a store to purchase something I want or need. I don’t go there for conversation or to make friends. That’s what taverns are for. Now if target had a bar …. well that’s a whole different story.

  2. They should make the Walmart employees do the same. That is one sour looking bunch that work in the North Salisbury Walmart. Never a smile or greeting of any kind. Just grumpy.

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