Two months since the fiasco over Cracker Barrel’s rebrand, mounting evidence indicates the online fury was turbocharged by a barrage of phony social media accounts. Shortly after the first wave of complaints about the company’s new logo, Cracker Barrel hired consultants to investigate the uproar. According to their research, 32% to 37% of the comments criticizing Cracker Barrel at that time were posted by bots. Since then, Cracker Barrel has parted ways with the marketing firm behind the rebrand, as a broader recovery effort continues.