Since last November, Democrats and their friends in the media have spent a great deal of time wondering what they can do to win back male voters. Now they’re prepared to spend a great deal of money to help them figure it out. The “gender gap” in American politics was traditionally about Republicans’ inability to win over a majority of women voters, but this imbalance has more than evened out over the last few election cycles. Today, the Democrats’ struggle to win male voters—and young male voters, in particular—is as pronounced—if not more so—than their opponents’ struggle with women. Some of them, at least, would like to know why and would like to spend $20 million of their donors’ money in the process.
The explanations and consequent solutions offered so far range from the seemingly practical to the hopeless to the head-scratching. One might think that $20 million would buy something more insightful than this, but then, this is the same party that triumphantly chose Tim Walz as its vice-presidential nominee, fully expecting him to be the answer to their gender gap problem. Or in other words, don’t hold your breath.