MSNBC lost a whopping 53% of its total viewerership in primetime since President-elect Donald Trump’s victory
MSNBC host Joy Reid and her primetime colleagues have faced a brutal decline in viewership since the election.
“The ReidOut” has shed 47% of its total audience, averaging just 759,000 viewers after averaging 1.4 million viewers throughout 2024 leading up to Election Day, according to Nielsen Media Research.
Reid lost even more viewers among the advertiser-coveted demographic ages 25-54, losing a whopping 52% of them, now averaging only 76,000 key demo viewers.
Reid’s MSNBC primetime colleagues have also suffered devastating losses in viewership over the past month. The network’s primetime lineup has lost a whopping 53% in total viewers, averaging at 621,000, and an astonishing 61% of viewers in the key demo, averaging 57,000.
MSNBC’s biggest star, Rachel Maddow, who is only on-air Mondays, went from averaging 2.4 million total viewers leading up to the election to averaging just 1.4 million, a 43% drop. Her viewership drop among viewers in the key demo is more drastic, having lost 56% of them, averaging 103,000. Maddow is MSNBC’s only primetime host to maintain six-digit viewership in the key demo.
Time to clean house at NBC again. Hoda leaving in Jan, good time to clean out PMSNBC too. Way too much dead weight and very high cost salaries for zero ratings. Maybe a bit more gender equality rather than man and race haters. Gets old with the same message and then the country votes in the correct direction. That’s a failure in mission and contracts need to be renewed.
At same time, the individual who kept Rachel and promoted Reid need to be immediately fired.
In my opinion, all the major news networks need to clean house.
The major news networks need to go back on reporting the news in stead of being the news.
I really don’t care on what your opinion is. I will make up my own mind on what is being reported.
Can we go back to having some real journalist that will research and just report the news ?