They were the ten words that sealed the comeback deal for Donald Trump.
“Kamala is for they/them, President Trump is for you,” said the campaign ad first unleashed a week after Trump lost his only TV debate with Kamala Harris back in September.
The ad focused on two things: a 2019 clip of Kamala endorsing the use of taxpayer money to fund sex change surgery for transgender prison inmates, and her ongoing support for trans athletes competing in women’s sport.
The New York Times reported that the ad “broke through in Mr. Trump’s testing to an extent that stunned some of his aides.”
So, they poured millions more dollars into blasting it across America’s TV airwaves, including during big football matches.
This provoked Charlamagne Tha God, host of the hugely popular – especially with Black listeners – Breakfast Club radio show, to express his anger.
“Kamala supports taxpayer funded sex changes for prisoners?” he exclaimed on air, after playing the ad. “Hell no, I don’t want my taxpayer dollars going to that!”
The gleeful Trump team promptly re-edited the ad using Charlamagne’s comment at the top, and it blew up even bigger.