The Trump campaign is deploying a new strategy to reach out to “hard-to-reach, low-propensity voters” who have indicated they could be interested in supporting the Republican nominee in the general election.
According to campaign training materials, Trump’s staff is working to court voters who have shown interest in their candidate by attending a rally but haven’t been reliable in showing up at the polls in the past. They are putting an emphasis on contacting voters who are less likely to participate in the election and are more disconnected from politics.
According to the documents, the campaign’s volunteers are incentivized to reach out to specific lists of voters. They are given an initial list of 25 voters, with a goal of visiting at least 10 in person. The volunteers are then rewarded for engagement with Trump merchandise and “expedited” entry into Trump rallies. As the volunteers contact and engage more voters, they are eligible for larger rewards. The most active volunteers could be rewarded with an exclusive “thank you party.”
An RNC official said Trump and the GOP have hundreds of paid staff and over 300 offices across battleground states. The campaign has over 27,000 trained Trump Force 47 captains and continues to train more daily, adding thousands per week.
Outside groups, such as Turning Point Action, helmed by Charlie Kirk, and other super PACs are helping supplement the campaign’s outreach efforts. They are also working with the Early Vote Action group, which has been registering voters at Trump rallies, gun shows, and other locations. The allied efforts will knock on a projected 15 million doors in the voting window across battlegrounds, according to an RNC official.