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St. Louis TV station KMOV under fire after anchor uses ‘outdated’ racial term on air

A St. Louis television station is under fire after an anchor “mistakenly” described minority homeowners using an “outdated, offensive and racist” term.

Television station KMOV issued an apology for using the term on Feb. 26 while previewing a story about racial bias on home appraisals, according to reports.

“Tonight, colored homeowners are sounding the alarm when it comes to undervalued home appraisals,” anchor Cory Stark, who is white, said on air.

JD Sosnoff, KMOV vice president and general manager, and Stark tried to do damage control over the apparent slip-up as criticism grew over the cringe remark.

“It was in an original script as ‘homeowners of color’ and was inadvertently changed and mistakenly read on air,” Sosnoff said, according to the St. Louis Post-Dispatch.

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