Meat-packing giant Tyson Foods has announced that it is partnering with an insect ingredient company to construct a bug processing facility in the U.S.
Tyson announced on Tuesday that it is buying a stake in the Netherlands-based Protix BV, according to Bloomberg.
“The companies will also form a joint venture to build and operate a US facility that will produce bug-based meal and oil, which are typically used in fish feed and dog food.”
Founded in 2009, Protix currently supplies its insect products to pet food makers such as Nestle SA and Mars Inc. The new U.S. plant “still doesn’t have a site and won’t be ready before 2025,” Bloomberg reported.
When it is up and running, it will house “an enclosed system to support all aspects of insect protein production including the breeding, incubating, and hatching of insect larvae,” according to a news release from Tyson.
If my last purchase of a Tyson product is any indication, I’d say that they have already started!
No more Tyson products for me!
Marketing 101: How to damage your brand while grubbing for dollars.