Anheuser-Busch’s emergency relief program for beer distributors has been extended by the brewer to keep Bud Light on store shelves after its disastrous ‘woke’ advertising with trans-TikTok star Dylan Mulvaney earlier this year. The move certainly looks like a ‘bribe.’
The New York Post revealed while quoting a report from Beer Marketer’s Insights that Anheuser-Busch has offered as much as $150 million in relief to distributors since Mulvaney’s Bud Light TikTok video on April 1 sparked nationwide boycotts.
Some of the financial relief distributors have received are reimbursements for freight and fuel surcharges, as well as an additional week to pay bills to the brewer.
“I imagine for those that are having some cash flow concerns, this would help somewhat,” one distributor told The Post
Nobody wants it. Dogfish head is much better. AB can keep their weak beer.