Victoria’s Secret Head Says Brand’s Going Back To ‘Sexiness’ After Woke Push Equals Sales Plummet

Victoria’s Secret and Pink brand president Greg Unis said the brand’s going back to “sexiness” after the company’s woke push has not translated into increased sales — and instead caused them to plummet.

During a meeting last week in New York, the lingerie brand head told investors that the new direction for the company is “sexiness” and increasing its lingerie, swimwear, and activewear lines, Fox Business reported.

“Sexiness can be inclusive,” Unis said. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on.”

Unis added that, the brand will increase its sleepwear and lingerie piece offerings like slip dresses, corset tops, and more, CNN noted.

Chief executive Martin Waters said that, “Despite everyone’s best endeavors, it’s [woke initiatives have] not been enough to carry the day.”

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