Target’s store sales declined 5.4% vs a 2.6% rise a year ago
Target experienced a sales downturn in the second quarter amid ongoing consumer backlash from the retailer’s Pride and transgender merchandise.
Comparable sales slipped 5.4% while the $24.8 billion in total revenue was 4.9% lower than last year.
Negative reaction to Target’s Pride collection had a material impact on sales, Target CEO Brian Cornell said on a call with reporters.
“As we navigate an ever-changing operating and social environment, we are applying what we learned,” he added.
“Applying what we learned” he says!
BLM looted their flagship store in their HQ city a couple years back, IIRC.
A lot of folks cut back or stopped shopping there when they declared their restrooms were open to whomever wanted to wander in.
And now they’re trying to give libraries a run for their pre-school customer dollars by competing with the drag queens.
Maybe they should open a Bud Light-Transheiser boutique; gotta be gold at the end of that rainbow!
Target? You bet their targeting!
Good for them! Hope they close!