Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned.
After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
Sales of other Anheuser-Busch beers including Budweiser, Michelob Ultra and Busch Light also have been in decline since Bud Light’s marketing tie-up with transgender influencer Mulvaney.
What’s more, those lost customers have likely found that Bud Light’s competitors, including Coors Light and Miller Lite, “are a very similar product.”
Winning the beer wars comes down to “whoever is best at marketing,” the executive said.
Anheuser Busch was America’s White middle class beer. Apparently mulvaney thought there are more gay’s, trans, bi’s, and queers drinking bud light than normal White people. College indoctrination worked good for HIM. LOL ?????????????????? LOL
BYE BYE Anheuser Busch
As is often the case lately, the 0.01% screws the pooch for everyone not supporting their team and even those who do.
Guess what…Grupo Modelo, the Mexican brewer, is owned by Anheuser-Busch InBev, the same parent company of Bud Light. I bet Anheuser-Busch is happy no matter what happens with their Bud Light fiasco…need to not buy ANY of their products if a real difference is to be made!
How’s that “too fratty” look seem to them now, we wonder.