The brewer of Miller Lite and Coors Light has reported a huge surge in sales as drinkers turn their backs on Bud Light after the Dylan Mulvaney debacle.
Molson Coors has reported its best quest revenue since a 2005 merger which brought Miller and Coors under the same umbrella.
The two beers’ combined sales were 50 percent greater than Bud Light’s for the April-June period.
Molson Coors is one of several brands to benefit after sale of Bud Light, which is owned by Anheuser-Busch, tumbled by around 30 percent following a backlash to its partnership with Mulvaney, a trans influencer.
Modelo Especial overtook Bud Light as America’s best-selling beer in May and June.
Distributors of Bud Light are concerned the beer will never bounce back and are now looking to other beers to claw back lost customers. Retail sales are down about 30 percent on last year following a boycott.
I drink Dogfishhead or Evo – the beers mentioned in this article are only technically labeled beer. They have no character or real taste. BL was a watered down, tasteless beer that is no different to its competitors. Its only real difference was that AB let some leftist twit run its marketing campaign, and run the brand into the ground. Talk about a lesson in what not to do in advertising.
So what gives beer character ??