Bud Light’s sales have plummeted so much that a glass bottling company was forced to shut down two of its plants and lay off nearly 650 employees.
The Ardagh Group, one of the largest glass producers in the world, announced last week it was shuttering its Wilson, North Carolina, and Simsboro, Louisiana, plants on July 17. The Wilson plant employed nearly 400 people, and the Simsboro plant had 245 — all of whom now find themselves without jobs.
The company did not cite a reason for the closures in its statement, just saying it was part of a ‘multi-year performance optimization program.’
But an investigation by WRAL found Ardagh was forced to close the plants due to declining sales of Bud Light — one of its major contractors.
The one-time beer giant has lost its reputation as America’s top-selling beer amid a boycott from both leftists and conservatives over its partnership with controversial transgender TikToker Dylan Mulvaney in April.
Mulvaney, 26, recently slammed the company for not supporting her amid the backlash to her March Madness ad, prompting the beer company to double down on its support for the LGBTQIA community.
it’s all about me! so tired of these mentally ill demonically possessed individuals! time for God to separate the wheat from the chaff!
Just goes to show ab cares nothing about it’s workers, just the bottom dollar. It is a shame this has effected the people actually doing the work and not the high class people making policy.
This has been a pro-sanity, anti-trans ideology boycott, Now thar is has succeeded, trans ideologues are claiming Me too! They lie about everything.
maybe the old college partiers dont want to be classified as a trans
The remainder of the article points out that glass bottle sales to all of the international glass company’s US customers were down by nearly 10% before the Bud Light debacle. A-B was apparently a very large portion of their sales so when A-B presumably cut its orders back it triggered a review by the glass company of its plants, their costs and efficiencies. Two plants closed had bad numbers compared to their peers. Remaining plants, not specified, will handle ongoing orders. So the Bud Light and A-B decline accelerated the decision, but the earlier sales drop probably already had a review in progress. Bud Light spiral and Bidenomics didn’t mix well.