Bud Light suffered its fifth straight week of worsening sales drops since the Dylan Mulvaney controversy began — stoking doubts about whether the mega-brand can recover as the crucial summer beer-drinking season begins.
Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.
Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
“This seems to be where the brand’s weekly declines have started to settle, falling in that -20% range over the past few weeks,” said Bump Williams, chief executive of the consultancy, said of Bud Light. “I wonder if this going to be the ‘floor.’”
Meanwhile, rival beer brands competing against Bud Light — the No. 1 beer in the US, generating revenue of $4.8 billion last year — are grabbing market share at a faster clip as Anheuser-Busch grapples with the fallout over its ill-fated tie-up with the transgender influencer that launched April 1.
WOKE GO BROKE !!!
Not crying in my beer over their self-inflicted misfortune! And avoided most of their brands previously but have quit 2 that were niche products. Replacements easy to find.
I do not even drink deer but will give a middle finger every time to see a bud light truck.