With viewership and revenues continuing to fall, NBC is looking to cut the number of hours it programs for primetime television.
Under the plan being discussed, NBC would halt its primetime programing at 10 p.m. eastern (9 p.m. central) and hand that following hour each evening over to affiliates to air whatever programing they want, according to the Wall Street Journal.
The decision has not been finalized, but if it does, the network would cancel a full third of the block of time that was once considered TV’s top viewing hours. Such a move would drastically affect the network’s scripted dramas airing in that final primetime hour.
It is unlikely that the plan could kick in any sooner than the fall 2023 season if adopted, according to WSJ.
The paper added that the insiders who spoke to them about the plan said that it was being considered strictly as a cost-cutting measure, as cutting an hour of scripted TV would save them millions annually. It could also be attractive to affiliates who may be able to earn more from ad revenue with the extra evening hour falling under their control.
Well its not like the big 3 have 10s of millions watching from 10pm forward anyways. There are hundreds of other stations out there to include movie and pay per view.
21 Century doesn’t mean we have to continue to do things just because we have always done so.
Plus, local affiliates already have like 7-8 hrs of local programming anyways. Most being morning news starting at 5am, lunch time news, then 2-3 hours of news at dinner then 11pm.
This is bigger than Brandon and probably should have been done 10 yrs ago!
I will tell you where to find the News at, it is over on separate Channels on Rumble, BitChute, and occasionally over on YouTube, used to be YouTube but they have really started to censor these Channels and the People have moved. Telegram also has a lot of news on it. You just have to know who the right People to follow are and that is not always easy however if you want the Real News this is where you are going to find it. You can also go to overseas TV channels they tell more US news than our Controlled Mocking Bird Media does.