Old Navy and its parent company Gap Inc. took a massive loss after Old Navy went all-in on the so-called “body positivity” movement, offering extremely large and small clothing items.
Instead of cashing in on the feminist movement and earning praise for its apparent progressivism, Old Navy was left with clothing in only the extremely large and small sizes — and unhappy customers. A lot of unhappy customers.
“Analysts expect the company to report net sales of $3.44 billion, down from the $3.99 billion it reported in the same period last year,” a report from The Wall Street Journal said of a Gap Inc. report, which “showed the company’s latest quarterly results on May 26.”
The bad numbers have already triggered a “management shake-up,” the report noted.
“Old Navy set out to make clothes shopping more inclusive for women of all body types,” the Journal said. “It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.”
So much unsold clothing goes to 3rd world nations, but what use have they for XXXL-XXXXXL bathing suits?
I quit shopping there years ago along with Target when they went woke.