OCEAN CITY — An overview of an independent study on visitor perception of Ocean City this week was generally positive, although it is clear the resort still has areas to work on.
As part of Tourism and Business Development Director Tom Perlozzo’s overall attempt to identify Ocean City’s brand and how to best direct its tourism and marketing resources, the town contracted with independent research firm OpinionWorks to conduct visitor surveys. OpinionWorks President Steve Raabe presented a detailed report on the perception study to the Ocean City Tourism Commission this week. Perlozzo said the study provided a lot of insight into perceptions of the town from frequent visitors, one-time visitors and even those who have never been.
“We ran across a few things,” he said. “People often think perception is the reality. We need to look at this with an open mind.”
Perlozzo said closing the gap between perception and reality continues to be a challenge.
“There is definitely a gap in the mindset,” he said. “We want to learn what our customers think. We are attempting to change the page. I’m excited about what we learned.”
How many times do ‘diversity’ and ‘equity’ appear in the report?
I think this was a good year for OC. People had cabin fever from covid regulations. It was hard to find help. But we have to stop relying on other countries to send help, like J1’s. Cause it just ain’t happening. Solution? Who knows. Hire all you can and hope for the best. The business goes from zero to zoom. Hard to plan for that. OC needs to support law enforcement and keep a lid on bad behavior. Families want that. Get a reputation of no tolerance in OC. They will come, and love you for it. Businesses might as well plan on working your ass off for 10 to 12 weeks, with what you have.
Wow. I could have saved OC a ton of money. Here is what families want. Safety. Get that trash off the boardwalk and get the punks under control. Get rid of the tattoo and piercing crap and cultivate a real family atmosphere instead of pretending to be a family resort. Take a clue from the outer banks and go zero tolerance.
Or, don’t and have the same trash come back year after year to the targeted cesspools the town has always marketed to.
See? Free and honest – Ricky, you reading this?
Show the door to those who leave their brains at the bridge.
No Rickie isnt and doesnt care anymore. After Nov 2022 he will take his underarmour golf shirts, beerinhand and retire with his young fam.