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Surging BBQ companies go public, signaling continued post-pandemic shift to home cooking

Consumers have already indicated that they intend to eat out less.

Multiple home barbecue companies are going public after a successful year and a half amid the COVID-19 crisis, an apparent reflection of increasing consumer orientation toward home cooking after many months during which dining out was sharply curtailed.

Traeger — a manufacturer of automated wood-pellet smokers — this week announced an initial public offering of 23,529,411 shares of common stock at as much as $18 per share. The company was expecting to realize around $400 million in the IPO.

The company in its IPO prospectus said it “more than doubled revenue from $262.1 million in 2017 to $545.8 million in 2020,” with huge surges in social media followings last year

Weber — the longtime manufacturer of a diverse line of grills, including the classic black kettle grill that has been a mainstay of charcoal barbecues in the U.S. for decades — is also planning a public offering, claiming in its own prospectus that it recorded year-over-year growth in 2021 that in some cases soared through triple digits.

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2 thoughts on “Surging BBQ companies go public, signaling continued post-pandemic shift to home cooking”

  1. Hell yeah, fresh chix (where who you know to get it), crabs, clams and mussels in the assawoman bay and the right Delaware butcher – WINNING!!!

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