‘Woke’ corporations called out in ad campaign; Nike, Coca-Cola in the firing line

Consumers’ Research, an educational nonprofit dedicated to consumer information, on Tuesday launched an ad campaign targeting corporations over “woke” political narratives.

The campaign calls out American Airlines, Nike and Coca-Cola, specifically, saying they have put politicians before their customers, according to Consumers’ Research.

“America Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts,” Consumers’ Research Executive Director Will Hild said in a Tuesday statement. “Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer.”

He continued: “It is time these corporate giants were called to task. We are giving consumers a voice. These companies should be putting their energy and focus on serving their customers, not woke politicians.”

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