President Donald Trump ended federal DEI programs.
Even before, companies were having second thoughts.
Victoria’s Secret changed “Diversity, Equity and Inclusion” to “inclusion and belonging.”
Now, even woke Disney, despite squandering 270 million shareholder dollars on a moronic new version of “Snow White,” joined the mob of companies dropping DEI programs.
Why? Diversity, equity and inclusion sound good.
The problem is that DEI programs were captured by activists who obsess about victimhood. They divide people more than they empower.
“Diversity, equity and inclusion,” says activist Robby Starbuck in my newest video, “don’t mean what they pretend to mean.”
Before Trump ended federal DEI programs by executive order, Starbuck ended them at some companies merely by using the power of speech. His strategy: warn companies that he’ll tell his social media followers what stupid things they do.
Remarkably, that worked!
After he criticized John Deere on Twitter for encouraging “preferred pronouns” and holding woke diversity trainings, John Deere quickly dropped those policies.
Toyota, Target and Harley Davidson did, too.
“Why did they listen to you?” I ask.
“We go to them like any other investigative journalist and we say, ‘Hey, we have a story we’re working on.'”
Then, if they don’t change their policies, he goes public — posting the policies and his criticism on YouTube, Twitter, etc.
One week after he posted that Toyota sponsored pride parades and divided workers into identity-based groups such as LGBT, Black and Christian, Toyota stopped sponsoring LGBTQ events and opened employee groups to all workers.