Amid a looming landscape of languishing cable and legacy news stations, CNN and MSNBC were met with their lowest-rated Januarys in history in the highly sought 25-54 demographic.
The statistic holds importance to advertisers due to the group’s spending power, and the fact that it pertains to both daytime and primetime.
Fox News, meanwhile, enjoyed its best January ever – continuing a 23-year stretch as cable news’s top dog.
Seemingly unaffected by trends affecting its contemporaries, the network is gaining ground as the most-watched overall.
The distinction was once held by CNN, which recently had layoffs to raise its bottom line. The station also aired plans to shift toward a more digital-based model.
At the same time, chief executive Mark Thompson – brought in to address the situation as he has done at both The New York Times and BBC – is reportedly demanding a tone-down in reporting surrounding President Donald Trump.
SpinCo CEO Mark Lazarus, the new boss of the media conglomerate that oversees MSNBC, also expressed such a desire amid their own post-election slump, newsletters Status and The Ankler both reported.
Fox News, however, has continued to fly high – capturing more than 70 percent of cable news’ audiences during primetime since, as well as nearly 50 percent overall.