The Washington Post Has Officially Lost 90 Percent of Its Readership

The Washington Post is dying, like Democracy does in darkness.

Cringe-worthy slogans aside, the Washington Post’s downfall is well deserved as the rag has become an ultra-biased outlet that not only proved itself to be an unreliable social narrator but proved that the ideology that it supported is an absolute failure.

So it’s not a surprise that over the course of the years, its audience has more or less completely abandoned it, leaving it a shadow of its former self, a Goliath in the news industry.

According to Semafor.com, WaPo has bled out its traffic, and that bleed was heavy. From 2021, it’s lost 90 percent of its daily users:

Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021. That month, the Post briefly reached a high of around 22.5 million daily active users following the attack. But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.

Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic. On Friday, The Wall Street Journal reported that the Post’s revenue fell from $190 million in 2023 to $174 million last year.

The Washington Post has had to face several misfortunes over the course of the last few years. The Post was on the losing side of several fights, both externally and internally, and continues to use losing strategies despite it being clear that it’s hurting the organization.

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