New data has revealed that CNN has hit its lowest total day demo rating – a key category for cable news networks – in the outlet’s history.
Among the coveted 24 to 54 viewer demographic – referred to as ‘demo viewers’ – CNN’s daily audience dropped by one percent from last year. Last year, CNN’s day total demo number was 94,000.
This year, it is reportedly 92,000, Mediaite reported based on to data from Nielsen Media Research.
The media outlet only accounted for 11 percent if cable news viewers during prime time last month after the election.
Since Donald Trump‘s presidential win, CNN’s prime time viewership has slumped by 52 percent, according to Mediaite.
After the election, the prime time demo audience has shrunken to an average of 77,000.
For average day viewership, the left-leaning outlet averaged 488,000 viewers, which was a three percent increase from last year.
Among demo viewers CNN scored better than MSNBC but worse than Fox, according to Mediaite.
cnn / communist news network