Taylor Swift’s endorsement of Kamala Harris is shaping up to be a costly move for the pop superstar.
Since publicly endorsing Kamala Harris on September 10, the night of the presidential debate, Taylor Swift has lost more than 2 million Spotify listeners, according to data that was shared by Chartmetric, a music streaming analytics company, to the outlet The Wrap.
In addition, the number of people viewing Swift’s YouTube videos in the U.S. reportedly dropped nearly 10 percent post-Harris endorsement.
Just prior to the debate, Swift had 94 million unique Spotify listeners who had streamed at least one of her songs in the past month. As of September 27, Swift’s monthly unique listeners had reportedly dropped to 91.9 million.
For Swift, the drop will likely represent a hit her bank account, since Spotify compensates artists based on the number of streams they generate.
The 2 million decline in Spotify listeners comes as Taylor Swift’s popularity has taken a hit among all voters.
Good!!!! She doesn’t understand life without an overabundance of money, Her screeching has made her independently wealthy, which I am still trying to figure out why and how.