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Baking Company Hosts Competition Barring White Participants

The winner of the competition will be entitled to a $10,000 cash prize but only those designated as ‘people of color’ are allowed to compete

A Vermont-based baking company is under fire for hosting a competition that barred white contestants from participating, an attempt to “foster greater inclusivity” in the world of baking.

The 2024 Baking Pitchfest, hosted by King Arthur Baking, says it will provide “equitable opportunities for People of Color entrepreneurs,” gracing the winners with “financial support, brand exposure, and mentorship to help accelerate their businesses.”

The competition is billed as an “accelerator program,” and will consist of two parts, a product edition and a bakery edition, which are limited to those defined as a “person of color led business” and a “person of color led bakery” respectively.

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9 thoughts on “Baking Company Hosts Competition Barring White Participants”

  1. Okay, let’s point out that King Arthur flour costs three times more than the flour that most people can afford, so expensive that it’s not even found on the shelves of grocery stores in predominantly poor, non-white areas.

    The whole scenario smacks of snooty Vermont liberal noblesse oblige.

  2. King Arthur won’t be found round my table again, or in my pantry or grocery cart.

    Some woke, overpaid idiot(s) on their payroll need publicly fired.

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